London Pet Show 2025
Short and Long form video
The Challenge
This project was about working within a fast-paced and unpredictable environment.
With constant movement and crowded spaces, the main challenge was anticipating and capturing fleeting moments as they happened. Changing lighting conditions across the venue added another layer, requiring quick adaptation while maintaining a consistent look.
Balancing a reactive, documentary approach with a cinematic feel was key, shaping spontaneous moments into a cohesive and engaging film.
The Solution
To capture the full scope and energy of the event, I created a concise video package designed for both storytelling and social reach.
At the core is a 2-minute showreel that brings together the key moments and atmosphere of the day into a cinematic piece. Alongside this, I produced 10 short-form social media reels, each focused on quick, engaging highlights that reflect the variety and pace of the event.
Deliverables:
3 minute cinematic showreel
10 short-form social media reels
Content tailored for online and social platforms to transform the clients social presence