Mediterranean Cycle Tour
Photography, Long and short form video
The Story
I joined the Exodus Team half way through a week long cycling tour which ran down a large section of the Mediterranean coast, all the way from Barcelona to Valencia. It deserved more than just a collection of photos, I wanted to capture the feeling of what it was like to be there. Not only the spectacular scenery, but the friendships made between strangers, the challenges and the sense of achievement everyone had throughout.
The result was a collection of photography, a promotional highlight film and social media content to help Exodus inspire future riders.
By producing professional photography and a promotional film that highlighted the routes, landscapes, rider experience, and group atmosphere, I created a compelling visual story that communicated the value of the tours and inspired potential customers to take part.
Increasing engagement across the company's website and social media channels.
Showcased the unique experience, scenery, and the community and relationships aspect of the tours.
Strengthened brand credibility helping to attract new enquiries
